In the last few days, you've probably seen the references to "KONY 2012". It's fast becoming the big viral campaign that calls for the capture of Joseph Kony, the worst living criminal known to abduct over 30,000 children and force them to be child soldiers in Central Africa.
KONY 2012 is a film and campaign by the NGO Invisible Children that aims to make Joseph Kony famous, not to celebrate him, but to raise support for his arrest and set a precedent for international justice. The group solicits donations, and offers the “Action Kit” with 2 unique bracelets, one for you and one to give away, and other supplies geared for the big, “Cover the Night” event on April 20. At sundown, activists are to gather “on every street corner in every city” and blanket areas with campaign KONY 2012 posters.
The most interesting things are items in the action kit. Kony 2012 bracelets have unique ID numbers on them, and you can enter that bracelet number into the site to mark yourself as part of "the movement". Likewise, the posters can be geo-tagged, allowing your impact to be tracked in real time.
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